Selling a home has always been about portraying a property in its best possible light. That’s no surprise. We take steps to spruce up the space from top-to-bottom, inside and out, before listing it. Sometimes we even throw a batch of cookies in the oven to really make the space feel like home when potential buyers come for a tour.
But selling a home during – and after – the pandemic will require home owners to take it up a notch even further if they want to compete in today’s more virtual marketplace. While marketing has always played an essential role in selling a home, in this new real estate landscape we’re all living in, preparing a home for sale will require even more heavy lifting from a marketing perspective. Here’s what to know if you’re selling a home.
At Drew Kern Real Estate, we have been helping buyers and sellers navigate the South Florida real estate market for more than 20 years. While the pandemic is bringing new challenges, they are not insurmountable. If you have questions about the best ways to sell your home, don’t hesitate to get in touch.